Stella McCartney, the Queen of Flatforms

It came back slowly, only initially liked by fashionistas, controversial singers, and avant-gardes who enjoyed the attention. The revisited flatform trend did not seem to stick around for long, yet it finally stuck. At first, a bit too much to the less conceptual eye, but now it does not surprise us anymore when spotted in the streets.

The luxury brand that made a HUGE difference these past years - and profited from them - was Stella McCartney. The trend is now mainstream: many luxury, mid, or fast fashion brands have included them in their collections, summer and winter. Before Stella, there had been other attempts, and a long long history preceded those as well.

Pictures from STELLA's Spring 19 Collection

Flatforms are more stable, sportier, less feminine vs their sexier sisters “heeled wedges”... and - do I dare to say this? - will NEVER be as flattering, but will still give you some height, comfort, and if you manage to wear them with style... they’ll even give more of an “edge” to an outfit (personally, I’m a single sole type of woman, but admire those who pull off a cool look with Stella’s shoes).

The 2010’s ugly shoe trend is certainly no longer a fad, but a fashion statement that came along as a provocation against height that sacrifices comfort. Women are also more and more interested in masculine inspired lace-ups - another trend that stuck around, so it was only natural that along with it, the return of flatforms (sneakers, lace-up brogues or sandals) had its final say... and also stayed.

Definitely, this is the kind of sole that has, still does, and will always divide opinions. Either loved or hated, you too might start soon thinking you can’t seem to stay away from them... because when fashion decides you “need” something... there is a risk you may start believing it.